For club leaders

How the tunnel brings people to your club

This site does the work of finding interested people — here's how that turns into a real conversation for your club.

How it works

From a stranger browsing the site to a real conversation with your team — four steps.

Someone finds your club

A prospective member filters by location or cause area on the site and lands on your club's profile — your bio, meeting details, dues, and focus areas.

They reach out directly

If they like what they see, they send a short note right from your profile. No forms for you to build, no manual follow-up required from the district.

Your team is notified

Every admin attached to your club gets an email the moment someone reaches out, with a link to log in and see the details.

You follow up, together

Log in, read their message, and log that you've reached out — with a note. Everyone on your team sees the same history, so no one duplicates effort or drops the ball.

Why keeping your profile updated matters

Your profile is often the only impression a prospective member gets before deciding whether to reach out.

First impressions happen here

Before anyone walks into a meeting, they read your bio, meeting details, and dues on this page. An out-of-date profile is often the only impression you get.

Set the right expectations

People join clubs that match what they expect. Being upfront about attendance, dues, and what you're working on attracts the right people — and keeps them.

Minutes to update, always working

Updating your profile takes a few minutes whenever things change, and it keeps working for you every time someone new visits your page.

Why we don't send everyone to the same page

The district runs ads that point to different landing pages depending on what someone actually cares about — here's why that matters.

Relevance drives engagement

An ad about clean water that lands on a generic "join Rotary" page loses people. The same ad landing on a page about Rotary's water and sanitation work keeps their attention, because it matches what made them click.

Focus pages match ad intent

Each of Rotary's seven focus areas — peace, health, water, education, and more — has its own landing page. Someone who cares about literacy sees Rotary's education work first, not a one-size-fits-all pitch.

Same funnel, better first impression

Every focus page still leads to the same club finder and the same lead-capture flow already described above — the only difference is that the first thing a visitor sees actually reflects why they showed up.